![\"branding-for-female-entrepreneurs\"](\"https:\/\/promediaz.com\/wp-content\/uploads\/2019\/08\/camera-coffee-composition-1509428.jpg\" "\\"branding-for-female-entrepreneurs\\"")
<\/p>\n
What is branding?<\/h2>\n“Your brand is what other people say about you when you\u2019re not in the room.”
\nSaid Jeff Bezos<\/strong>, Founder of Amazon.com<\/p><\/blockquote>\nBranding is a cool job to do and also it is critical for your success.<\/p>\n
So you should care about doing it in a professional way, in order to stand out and to overcome your competitors in your market niche.<\/p>\n
Then as a female entrepreneur, you need to overview your business, to be able to represent a strong, consistent, and most importantly, unique brand.<\/p>\n
So, do you think that your branding is only about deciding and designing your logo and its color?<\/p>\n
Branding is more than that, it is about shaping your brand in your customers’ perception.<\/p>\n
It is a unique mix of messaging and visuals that are made and inspired by you, as you are the brand!<\/p>\n
Therefore, in order to say that you are on the right track of branding for your startup, these are the two elements that you should develop, to able to show a clear brand image to your target audience.<\/p>\n
Brand Message<\/h3>\n
It consists of your mission statement, core values, promise, and brand proposition.<\/p>\n
It is a hard job that requires a lot of research to match and combine the customer, internal and market insights.<\/p>\n
“64 percent”of people cite shared values<\/a> as the main reason they have a relationship with a brand.<\/p>\nThe customer perspective:<\/strong><\/p>\nAs a rule, do not ever assume!<\/p>\n
You have to conduct surveys and interview customers, to get into their mindset.<\/p>\n
You can figure out the keywords that they usually say by tracking their interests and behaviors on social media and real life.<\/p>\n
As a result, you will come up with a template of your buyer persona that you can start with.<\/p>\n
The internal perspective:<\/strong><\/p>\nYou have to be true, to win your customer fan-base.<\/p>\n
This means that you should always meet the expectations that they have built based on your message and promise.<\/p>\n
To define your message you should ask yourself and your staff to know:<\/p>\n
\n- What is the value that your business creates?<\/li>\n
- As a founder, what are the vision, mission, and values that drive you?<\/li>\n
- What is the unique value in the product or the service that you are offering?<\/li>\n<\/ul>\n
The market perspective:<\/strong><\/p>\nIt is the crucial part of your marketing research to read your competitors’ tagline, history, and the about page on their social media channels and websites, to benchmark your position in the market.<\/p>\n
Brand Visuals<\/h3>\n
Most of the female entrepreneurs start their branding by this step because it makes them feel that their brand comes to life.<\/p>\n
At this point, logos, colors, font, and overall visual style are the components of your brand visuals.<\/p>\n
It must represent your vision, message, and goals, and also reflect the company\u2019s personality.<\/p>\n
To be effective, it should also elicit emotions and your audience must be able to recognize on all channels.<\/p>\n
“At the end of the day, everything has to point in the same direction, saying the same message \u2013 either verbal or nonverbal.” Said Nadeena<\/strong>.<\/p><\/blockquote>\nThen, as a part of your marketing strategy, you have to work on these ingredients:<\/p>\n
Consistency:<\/strong><\/p>\nThrough it, you can leave a remarkable and unforgettable impression.<\/p>\n
Visuals impact your customers\u2019 perception of your company.<\/p>\n
It should represent your message and bring a feeling of similarity to people at any place and anytime.<\/p>\n
Customers connect and develop relations with brands that they recognize as authentic and trustworthy.<\/p>\n
Emotions:<\/strong><\/p>\nVisuals elicit our emotions faster than words so you should be aware of your brand\u2019s message through your photos or designs.<\/p>\n
Whatever the channel that you are using, it should help your customers in deciding whether your brand satisfy and meet their physical and psychological needs or not.<\/p>\n
Clarity is your key to build your brand.<\/p>\n
It must lead you, to come up with a genuine mix of messaging and visuals to attract your ideal persona.<\/p>\n
But these are not the only that female face when building their company\u2019s brand.<\/p>\n
Women entrepreneurs\u2019 power and challenges in the Middle East<\/h2>\n
Female entrepreneurs face the roadblocks of stereotyping in their societies.<\/p>\n
They kick start their business and prove that they have the qualities of growing a successful business, based on their leadership and innovation.<\/p>\n
Middle East Women can make it big.<\/p>\n
According to the economist, one in three start-ups<\/a> in the Arab World is founded or led by women.<\/p>\nThey succeed in turning this obstacle to their benefit.<\/p>\n
It is well known that females are fighting for equality, to get recognized and to thrive in the business scheme, they suffer from gender discrimination which may affect their professional image.<\/p>\n
Despite the increasing pressure from society on female entrepreneurs to stay at home as housewives and that many women are financially responsible for others.<\/p>\n
Many businesswomen in the middle east region run their business based on sole ownership.<\/p>\n
The more challenges, the more the achievements.<\/p>\n
A study finds that 33% of women-run enterprises<\/a> in the UAE generate revenue in excess of “US$100,000″<\/strong> compared to just “13%”<\/strong> in the developed US market.<\/p>\nPersonal Branding concept in the Middle East<\/h2>\n
Personal branding is not bragging and you have to put an effort to manage your visibility, in order to communicate and connect with your audience.<\/p>\n
Entrepreneurs mistakenly ignore the positive effect of personal branding.<\/p>\n
They think it is not accepted in our culture for individuals to do it, as it is like to advertise too much for themselves.<\/p>\n
Unlike men, women are not used to showing themselves or to seeking praise, so they start their startups\u2019 branding by a catchy name while they hide their true personality behind it.<\/p>\n
Steps of Personal Branding for Female Entrepreneurs<\/h2>\n“It takes time, energy and focus to truly create a personal brand.”<\/p>\n
Said Katie Bressack<\/strong>.<\/p><\/blockquote>\nTo support your business sustainability, you have to work on branding and selling yourself, to be able to communicate yourself, what you believe in and what you stand for, in order to deliver your value to the market.<\/p>\n
Identify what you want to be known for<\/h3>\n
Personal branding is mainly showing your personality, lifestyle, vision, and self-perception to the world.<\/p>\n
Because you want your employees, investors, and partners, not just your customers, to know who you are, and what you sell.<\/p>\n
Formulate a personal story.<\/p>\n
Write a single phrase to describe yourself, If it feels difficult, you can begin by writing your bio in “100-150”<\/strong> words.<\/p>\nYour expertise will complement your image and position as a leading entrepreneur.<\/strong><\/p>\nCreate a list of your knowledge, skills, and experiences, simply what you can do well, in order to match them with the requirements of your brand image and business goals.<\/p>\n
Embrace the qualities that make you an engaging leader<\/h3>\n
Honesty, empathy, commitment, creativity, and passion are from traits that smooth your way to inspire others in your industry.<\/p>\n
Never underestimate your power of storytelling or sense of humor, to attract and win your fan base.<\/p>\n
It helps you to get more exposure by gaining and maintaining a strong word of mouth.<\/p>\n
Know how you are viewed<\/h3>\n
Ask the people who know you well such as your friends and families and also others who don\u2019t well about 3 adjectives to describe your personality from their point of view.<\/p>\n
Compare their answers with your expectations, to see if there is any gap between them that you can work on.<\/p>\n
Build business connections and grow your social network<\/h3>\n
You must attend workshops, seminars, national and international conferences in your industry, to give a talk or to discuss a topic that you have knowledge and experience in with the attendees.<\/p>\n
“Your brand is what other people say about you when you\u2019re not in the room.” Branding is a cool job to do and also it is critical for your success.<\/p>\n So you should care about doing it in a professional way, in order to stand out and to overcome your competitors in your market niche.<\/p>\n Then as a female entrepreneur, you need to overview your business, to be able to represent a strong, consistent, and most importantly, unique brand.<\/p>\n So, do you think that your branding is only about deciding and designing your logo and its color?<\/p>\n Branding is more than that, it is about shaping your brand in your customers’ perception.<\/p>\n It is a unique mix of messaging and visuals that are made and inspired by you, as you are the brand!<\/p>\n Therefore, in order to say that you are on the right track of branding for your startup, these are the two elements that you should develop, to able to show a clear brand image to your target audience.<\/p>\n It consists of your mission statement, core values, promise, and brand proposition.<\/p>\n It is a hard job that requires a lot of research to match and combine the customer, internal and market insights.<\/p>\n “64 percent”of people cite shared values<\/a> as the main reason they have a relationship with a brand.<\/p>\n The customer perspective:<\/strong><\/p>\n As a rule, do not ever assume!<\/p>\n You have to conduct surveys and interview customers, to get into their mindset.<\/p>\n You can figure out the keywords that they usually say by tracking their interests and behaviors on social media and real life.<\/p>\n As a result, you will come up with a template of your buyer persona that you can start with.<\/p>\n The internal perspective:<\/strong><\/p>\n You have to be true, to win your customer fan-base.<\/p>\n This means that you should always meet the expectations that they have built based on your message and promise.<\/p>\n To define your message you should ask yourself and your staff to know:<\/p>\n The market perspective:<\/strong><\/p>\n It is the crucial part of your marketing research to read your competitors’ tagline, history, and the about page on their social media channels and websites, to benchmark your position in the market.<\/p>\n Most of the female entrepreneurs start their branding by this step because it makes them feel that their brand comes to life.<\/p>\n At this point, logos, colors, font, and overall visual style are the components of your brand visuals.<\/p>\n It must represent your vision, message, and goals, and also reflect the company\u2019s personality.<\/p>\n To be effective, it should also elicit emotions and your audience must be able to recognize on all channels.<\/p>\n “At the end of the day, everything has to point in the same direction, saying the same message \u2013 either verbal or nonverbal.” Said Nadeena<\/strong>.<\/p><\/blockquote>\n Then, as a part of your marketing strategy, you have to work on these ingredients:<\/p>\n Consistency:<\/strong><\/p>\n Through it, you can leave a remarkable and unforgettable impression.<\/p>\n Visuals impact your customers\u2019 perception of your company.<\/p>\n It should represent your message and bring a feeling of similarity to people at any place and anytime.<\/p>\n Customers connect and develop relations with brands that they recognize as authentic and trustworthy.<\/p>\n Emotions:<\/strong><\/p>\n Visuals elicit our emotions faster than words so you should be aware of your brand\u2019s message through your photos or designs.<\/p>\n Whatever the channel that you are using, it should help your customers in deciding whether your brand satisfy and meet their physical and psychological needs or not.<\/p>\n Clarity is your key to build your brand.<\/p>\n It must lead you, to come up with a genuine mix of messaging and visuals to attract your ideal persona.<\/p>\n But these are not the only that female face when building their company\u2019s brand.<\/p>\n Female entrepreneurs face the roadblocks of stereotyping in their societies.<\/p>\n They kick start their business and prove that they have the qualities of growing a successful business, based on their leadership and innovation.<\/p>\n Middle East Women can make it big.<\/p>\n According to the economist, one in three start-ups<\/a> in the Arab World is founded or led by women.<\/p>\n They succeed in turning this obstacle to their benefit.<\/p>\n It is well known that females are fighting for equality, to get recognized and to thrive in the business scheme, they suffer from gender discrimination which may affect their professional image.<\/p>\n Despite the increasing pressure from society on female entrepreneurs to stay at home as housewives and that many women are financially responsible for others.<\/p>\n Many businesswomen in the middle east region run their business based on sole ownership.<\/p>\n The more challenges, the more the achievements.<\/p>\n A study finds that 33% of women-run enterprises<\/a> in the UAE generate revenue in excess of “US$100,000″<\/strong> compared to just “13%”<\/strong> in the developed US market.<\/p>\n Personal branding is not bragging and you have to put an effort to manage your visibility, in order to communicate and connect with your audience.<\/p>\n Entrepreneurs mistakenly ignore the positive effect of personal branding.<\/p>\n They think it is not accepted in our culture for individuals to do it, as it is like to advertise too much for themselves.<\/p>\n Unlike men, women are not used to showing themselves or to seeking praise, so they start their startups\u2019 branding by a catchy name while they hide their true personality behind it.<\/p>\n “It takes time, energy and focus to truly create a personal brand.”<\/p>\n Said Katie Bressack<\/strong>.<\/p><\/blockquote>\n To support your business sustainability, you have to work on branding and selling yourself, to be able to communicate yourself, what you believe in and what you stand for, in order to deliver your value to the market.<\/p>\n Personal branding is mainly showing your personality, lifestyle, vision, and self-perception to the world.<\/p>\n Because you want your employees, investors, and partners, not just your customers, to know who you are, and what you sell.<\/p>\n Formulate a personal story.<\/p>\n Write a single phrase to describe yourself, If it feels difficult, you can begin by writing your bio in “100-150”<\/strong> words.<\/p>\n Your expertise will complement your image and position as a leading entrepreneur.<\/strong><\/p>\n Create a list of your knowledge, skills, and experiences, simply what you can do well, in order to match them with the requirements of your brand image and business goals.<\/p>\n Honesty, empathy, commitment, creativity, and passion are from traits that smooth your way to inspire others in your industry.<\/p>\n Never underestimate your power of storytelling or sense of humor, to attract and win your fan base.<\/p>\n It helps you to get more exposure by gaining and maintaining a strong word of mouth.<\/p>\n Ask the people who know you well such as your friends and families and also others who don\u2019t well about 3 adjectives to describe your personality from their point of view.<\/p>\n Compare their answers with your expectations, to see if there is any gap between them that you can work on.<\/p>\n You must attend workshops, seminars, national and international conferences in your industry, to give a talk or to discuss a topic that you have knowledge and experience in with the attendees.<\/p>\n
\nSaid Jeff Bezos<\/strong>, Founder of Amazon.com<\/p><\/blockquote>\nBrand Message<\/h3>\n
\n
Brand Visuals<\/h3>\n
Women entrepreneurs\u2019 power and challenges in the Middle East<\/h2>\n
Personal Branding concept in the Middle East<\/h2>\n
Steps of Personal Branding for Female Entrepreneurs<\/h2>\n
Identify what you want to be known for<\/h3>\n
Embrace the qualities that make you an engaging leader<\/h3>\n
Know how you are viewed<\/h3>\n
Build business connections and grow your social network<\/h3>\n
![\"sofia_al_asfoor\"](\"https:\/\/promediaz.com\/wp-content\/uploads\/2019\/08\/featured_image_-_sofia_al_asfoor.jpg\" "\\"sofia_al_asfoor\\"")
<\/p>\n![\"Mai-Medhat-President-Obama-Mark-Zuckerberg-global-innovation-at-summit-at-Stanford\"](\"https:\/\/promediaz.com\/wp-content\/uploads\/2019\/08\/Mai-Medhat-President-Obama-Mark-Zuckerberg-global-innovation-at-summit-at-Stanford.jpg\" "\\"Mai-Medhat-President-Obama-Mark-Zuckerberg-global-innovation-at-summit-at-Stanford\\"")
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