What is Search Engine Optimization (SEO) and how to get the most of it?
Search Engines are the 21-century magical tools for knowledge, Millions of queries being asked every day on search engines like Google, Bing, Yahoo and Yandex even YouTube is considered a powerful search engine for videos for example, DIY do-it-yourself videos.
So, what is exactly SEO, It is a methodological process driven by certain algorithms, this process determined the rank list of different type of content web pages, videos and other types of content relevant to the users' queries. If we take an example (Google), the responsible one for this process is Google bot it is a search bot software (web crawler), It continuously collecting data from the web, then indexing these data based on some criteria to make users search results more efficient.
Search Engine is much like a Library when you go there to borrow a book the librarian sees what book you want and then start to search. but if we look closer, the library divided into several sections like biology section astrophysics section and go on..., as well as all search engines do like that.
First of all, the search engine looks for data and information sites videos then organize them like in the library in section and that make it easy to find the best result for user's queries. So, what makes your content takes a good index result and shows every time when someone searches in the field that your content has been written in.
The content itself, as I mentioned earlier in this article Google depend on several factors about 200-factor, but actually, no one knows them it's just prediction from the behavior of Google bot. The most powerful tool for you to get high rank in Google search is your content. Here are some tips for great content.
- Speak yourself don't copy anything from any web page.
- Be aware about copyrighted material and don't use it.
- communicate with the language your target audience use.
- You can use this book from Google "search engine optimization starter guide.